World Environment Day - Blind Tasting Series

GoGreen Sustainability TCACONNECT

Hong Kong 13 June 2019 — In celebration of World Environment Day from 5 June 2019, with support from various sustainability-focused brands, The Coffee Academïcs hosted a series of #GoGreen events for the entire month. We integrated our in-store experiences with a dedicated mini-website to raise awareness of the potential environmental benefits of switching to a plant-based diet.

We held a BLIND TASTING COMPETITION at four different store locations, at different times in June. We invited the public to sample drinks and foods made from both regular ingredients and plant-based ones and to evaluate the taste and tell the difference. A tasting station was set up at our stores. Participants were invited to taste a set of 4 items and input their guesses on a survey for exciting prizes. Relevant educational materials were displayed on the website throughout the event.

Green Tasting Set

  • Dairy Challenge (Latte), sponsored by Minor Figures
  • Burger Challenge (Burger Sliders), sponsored by ImpossibleTM Meat
  • Cheese Challenge (Cheesy Nachos), sponsored by Green Commons 
  • Ultimate! (Cheesecake), sponsored by Green Commons 

It was an educational experience. All participants learned that vegan or vegetarian options taste just as good while being environmentally-friendly!


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